Yoga. Run. Party.
Sweating it out with 10,000 friends over a summer weekend of yoga, running, and an epic party.
—
Identity / Strategy / Campaign / Graphic Design / Packaging / Illustration / Messaging / Photography / Digital / Social / Toolkit
—
Designed and led by Super Collider Creative Director Steve Cousins while with Lululemon.
“SeaWheeze is easily the funnest, most rewarding, and only half-marathon I’ve ever ran.”
“Theres never been a half-marathon on earth you’ve felt better about finishing.”
