Yoga. Run. Party.

Sweating it out with 10,000 friends over a summer weekend of yoga, running, and an epic party.

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Identity / Strategy / Campaign / Graphic Design / Packaging / Illustration / Messaging / Photography / Digital / Social / Toolkit
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Designed and led by Super Collider Creative Director Steve Cousins while with Lululemon.
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“SeaWheeze is easily the funnest, most rewarding, and only half-marathon I’ve ever ran.”
— Steve Cousins, Creative Director
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“Theres never been a half-marathon on earth you’ve felt better about finishing.”
— Damon Holowchak, Principal
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