Uplifting spirits.
Company Cocktails collaborates with a few of their closest friends—who also happen to be some of the world’s most distinguished bartenders. Together they’re influencing a shift in today’s cocktail culture by creating original, accessible, and unexpected ready-to-drink cocktails that people love. Simply put, they make the best bar cocktails you can get, in a can.
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Brand Strategy / Brand Development / Brand Management / Naming / Messaging / Identity / Packaging / Social / Product Development
We needed to be mindful of creating an original, distinct, and cohesive brand system that would be compatible with a continuing roster of unique bartenders and their future cocktail releases.
First, we created a brand platform and developed a unique formula for selecting bartenders and creating original cocktail recipes. From there, we designed a brand identity and packaging system that gave each bartender space to tell their story.
“We worked closely with TK over a few tasty pints to create a design that would symbolize his unique personality and be the key to the story of “Lucky You”—the very first Company cocktail release.”
“We know branding, design, and marketing. Our friends at Company know manufacturing and making delicious drinks. We all love cocktails, which made this collaboration an easy one to get rolling.”
